Content Marketing, growing attention for your business guide, online presence, & website development [Video]

May 1, 2022

9 Essential Evergreen Need to Knows Discover the Best Engagement

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The Formula Behind a Great Campaign Find the Content that Performs the Best

This is a video by info Rhino, not only on content marketing, but more about how to grow attention and footfall through a business …

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Find the Content that Performs

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In episode 5 of Agri Marketing Mastery, Rob talks about video and how much of an important content medium it is when marketing ...

This is a video by info Rhino, not only on content marketing, but more about how to grow attention and footfall through a business ...

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Googles Official Digital Marketing Publication. Discover how to supercharge your creative for digital media with these video creative best practices.

Chapter 6: How to Create Your Marketing Strategy? Advanced Digital Marketing CourseThanks for watching my video. Please share your feedback in the comments section, and do not forget to like and subscribe to get notified when I post the upcoming chapters. I am planning to post at least one chapter per week.Feel free to visit for the latest insight on marketing automation and digital transformation topics.About the course:Digital marketing is your best opportunity to transform your business and build a more vigorous career disregard of your role in your organization. Digital marketing is a top priority for most business leaders as digital is among the core elements used in building business models and business strategies.This advanced digital marketing training will help you master both the planning and execution of your digital marketing strategy. The course will provide you with a platform to gain in-depth analytical and practical knowledge you can apply directly to your business. The course covers a proven 4-stage marketing methodology: brand awareness, customer engagement, customer convergence, and customer retention. Part 1, chapters 1 to 6, covers building your marketing strategy and the marketing methodology, whereas part 2, chapters 6 to 12 focuses on the marketing tools to execute your strategy.The complete course agenda:Chapter 1: Background• The Shift• Course Objectives• About the Instructor• Why learn Digital Marketing• Course Content and AgendaChapter 2: Introduction• Significance of digital marketing• State the keywords relevant to the course.• Define marketing in the digital age• Marketing Alignment• How digital marketing became so significant and how it will progress further in the futureChapter 3: The four stages of the customer lifecycle• Why your digital marketing strategy should follow a methodology?• The four stages of the customer lifecycle methodology - Brand awareness, customer engagement, customer convergence, and customer retention.Chapter 4: The three stages of the customer Journey• What is the customer journey? Awareness, Consideration, Decision.• Customer journey vs. marketing methodologyChapter 5: Marketing and Sales Planning and Management• key definitions: buyers' personas, prospects, contact, lead, opportunity, customer, sales funnel.• Marketing driven businesses vs. sale driven businesses (B2C, vs. B2B)• How to align marketing and sales, and define marketing and sales targets.Chapter 6: Fundamentals of marketing strategic planning• What is a marketing strategy?• Step by step on how to develop your marketing strategy document• Step by step on how to build your marketing activity plan document.Chapter 7: The digital marketing tools• Introduce the relevant digital marketing tools • Map the tools to each stage of the customer lifecycle.• Marketing tools for automating each stage of the customer lifecycle Chapter 8: Marketing Tools for Brand Awareness• Review Tool Set for brand awareness.• Website and SEO • Mobile apps• Content marketing• Digital AdvertisementsChapter 9: Marketing Tools for Customer Engagement• Tool Set for customer engagement• Content marketing• CTA, Forms, and Landing Pages.• Social Media and digital adsChapter 10: Marketing Tools for Customer Convergence• Tool Set for customer convergence• Offers• Lead Scores• Direct salesChapter 11: Marketing Tools for customer Retention• Why is customer retention?• How to Develop your customer retention strategy• Examples of retention/loyalty strategies.Chapter 12: Course Summary and Review • Review of important concepts• How to advance further?Thanks,Imad Choucair

  • Tags brand awareness, Customer Convergence, customer engagement, customer experience, customer lifecycle, customer loyalty, customer retention, Digital ads, Digital Content Marketing, digital marketing, Digital Transformation, Marketing, marketing automation, mobile app, online marketing strategy, sales, sales automation, Search Engine Optimization, SEO, Social Media, Video Content Marketing, video marketing

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