Kisha Gulley was once kicked out of a Facebook group for mothers with autistic children after a c...Read More
When I created my first social media marketing course in 2016, I was so proud of the work I had done but had no idea how to get the content into the hands of my Ideal Client.
For weeks, I racked my brain and scribbled notes on cocktail napkins while brainstorming over tapas with my husband, JD.
Finally, it hit us: I needed to give my audience a sneak peek of what I taught in my digital course to show them the value of it.
That day, I decided to host a free virtual class teaching a brief overview of one of the lessons in my course, and at the end of it, I informed them that they could dive even deeper into what they learned by purchasing my digital course.
Much to my surprise, my audience was receptive, and I spent the next 30 minutes answering questions about the course to ensure each business owner felt seen, heard, and that they were making the right decision for their business.
After I ended the call and excitedly watched hundreds of course purchases roll in, I knew we had unlocked a new way of marketing my business: a live launch.
Since that Hail Mary moment, my team and I have used the same method over a dozen times to market Social Curator , which has helped over 30,000 business owners as a result of launching live.
Now you might be thinking: “Okay, that sounds awesome… But what IS a live launch?”
Generally speaking, a live launch is when you release a product or service to a live audience. There are many ways you can do this, such as to an email list, in a Facebook group, at a speaking event, or through social media, but my Social Curator team has found that the most effective method for us is through hosting a free live class.
There are three phases to every live launch: the warm-up phase, the invite phase, and the launch phase.
Want to learn more about the tools you need to host your first live launch, how to outline your live class, and grab a checklist to ensure you don’t miss a single step of this process? Download my free guide, How to Host a Free Class That Turns Followers Into Customers , so you can start launching live in no time!