NEWS

Reimaging the Future: OPPO Will Host OPPO INNO DAY 2021 on 14-15 December at its first ever virtual INNO WORLD

Dec 12, 2021

DUBAI, UAE, Dec. 12, 2021 /PRNewswire/ -- OPPO  has announced it will host the annual OPPO INNO DAY on 14-15 December 2021 in Shenzhen, China. As OPPO's signature annual tech event to share strategy updates and showcase technological achievements, OPPO INNO DAY 2021 is also expected to draw worldwide attendees through its online OPPO INNO WORLD aside from the event in Shenzhen. This virtual launch event will go down as one of the most interactive online launch events in recent years.

OPPO Will Host OPPO INNO DAY 2021 (PRNewsfoto/OPPO)

OPPO Will Host OPPO INNO DAY 2021 (PRNewsfoto/OPPO)

Since its launch in 2019, OPPO INNO DAY, the event has been considered as the precursor of the company's roadmap. At the inaugural OPPO INNO DAY 2019, OPPO illustrated its integrated ecosystem of cutting-edge technologies, including AR Glasses, 5G CPE, and OPPO Band.

Last year, OPPO showcased three conceptual products, including a revolutionary rollable phone. For 2021, OPPO is digitalizing the launch event and exhibitions, transforming the conventional event into an entertaining and interactive world of virtual experiences.

OPPO INNO WORLD is the virtual stage of OPPO INNO DAY 2021. Visitors of OPPO INNO WORLD may join the launch remotely with their customized avatars. Moreover, they are given the freedom to visit all the virtual exhibition halls. By using customized avatars, visitors can also socialize and invite each other to hunt for the hidden easter eggs scattered in the virtual world. The OPPO INNO WORLD will be fully accessible from December 14.

Join us to create your avatar at OPPO INNO WORLD now and discover OPPO's latest technological achievements on 14–15 December. To learn more about OPPO INNO DAY, please click here.

About OPPO

OPPO is a leading global technology brand since 2004, dedicated to providing products that seamlessly combines art and innovative technology.

OPPO is on a mission to building a multiple-access smart device ecosystem for the era of intelligent connectivity. The smartphone devices have simply been a gateway for OPPO to deliver a diverse portfolio of smart and frontier technologies in hardware, software and system. In 2019, OPPO launched a $7 Billion US Dollar three-year investment plan in RD to develop core technologies furthering design through technology.

OPPO is firmly pursuing the creation of the best technology products and technological artistry for global users. Based on the brand elements of leading, young and beautiful, OPPO dedicates to the mission of letting the extraordinary users enjoy the beauty of technology.

For the last 10 years, OPPO has focused on manufacturing smartphones with camera capabilities that are second to none. OPPO launched the first mobile phone, the Smile Phone, in 2008, which marked the launch of the brand's epic journey in exploring and pioneering extraordinary technology. Over the years, OPPO has built a tradition of being number one, which became a reality through inventing the world's first rotating camera smartphone way back in 2013, launching the world's then thinnest smartphone in 2014, being the first to introduce 5X Zoom 'Periscope' camera technology and developing the first 5G commercial smartphone in Europe.

Today, OPPO was ranked as the number four smartphone brand globally. OPPO brings the aesthetics of technology of global consumers through the ColorOS system Experience, and Internet service like OPPO Cloud and OPPO+.

OPPO's business covers 40 countries with over six research institutes and five RD centers across the world, from San Francisco to Shenzhen. OPPO also opened an International Design Centre headquartered in London, driving cutting edge technology that will shape the future not only for smartphones but for intelligent connectivity.

About OPPO MEA

OPPO started its journey in the Middle East and Africa (MEA) region in 2015 after setting up its regional office in Egypt. Following the immense success of the brand's sales centre in Cairo in the first year, OPPO accelerated its expansion plan across the MEA region and inaugurated its country operations in the UAE in 2019. Now OPPO is physically present in more than 13 markets across the region, including Egypt, Algeria, Tunisia, Morocco, Bahrain, Saudi Arabia, Oman, Kuwait, Qatar, Kenya, Nigeria, South Africa and the Levant.

To empower its presence in the region in line with its product localisation strategy, OPPO further invested in MENA and set up its very own factory in Algeria in 2017, thus, becoming the first Chinese brand to build a manufacturing premises in North Africa. Based on insights of local consumers in each country, OPPO has evolved the progress of product localisation, taking into consideration several perspectives towards each market, including product localisation, to further meet the core needs of users; marketing localisation, to better communicate with local young customers; and talent localisation, to understand local consumers further and provide an optimum customer service.

Within the last year, OPPO has started to adjust its product line in the Middle East region specifically. This has included the launch of its flagship OPPO Find X Series and the introduction of the OPPO Reno Series. OPPO will continue to evolve its local product line to offer more premium series to consumers in the region.

A forward-thinking international technology company, OPPO strives to be a sustainable company that contributes to a better world and have enacted positive change in every way possible through activating local community initiatives and humanitarian, charity campaigns.

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SOURCE OPPO

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