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The Rise Of Agile CMS And How To Make The Switch

May 28, 2022

Anil Gupta, CEO and Co-Founder at Multidots .

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Modern customer experiences are increasingly becoming digital. As a result, businesses have also diverted their marketing efforts more onto digital platforms.

In fact, according to a Content Marketing Institute survey, 79% of B2B marketers reported that their organization has a content marketing strategy. This indicates that companies are investing a generous amount of time and resources into content creation.

However, traditional content management systems (CMSs) can no longer support the ongoing surge in content production. Let alone traditional CMSs; the latest headless CMSs also need to be upgraded due to the pace at which content creation is changing. This gave rise to the more flexible and inclusive CMS: agile CMS.

What is an agile CMS?

Agile CMS refers to an upgraded version of headless CMS. It facilitates better collaboration among people, processes and content development tools for effective omnichannel content delivery.

Content channels and production are constantly evolving. Today, companies use multiple types and formats of content—from blog posts to videos and everything in between—as a part of their content marketing strategy. This requires a CMS that supports these versatile content formats.

Users' content experience expectations are also increasing by the day. They expect seamless multichannel content experiences, so CMSs also need to keep up with the changing content trends and customer expectations. As a result, organizations are increasingly moving toward more responsive and agile CMS solutions.

Benefits Of Agile CMS

Since agile CMS is an upgraded version of headless CMS, let's not consider it as a new generation or category of CMSs like "traditional," "legacy," "headless," etc. You can think of it more like a comparison of the iPhone 12 and iPhone 13 rather than the iPhone 13 and Samsung S22.

According to a study (paywall) conducted by Forrester Research, here are the key differentiating factors that make agile CMSs more adaptive to the evolving content development trends.

• Inclusive content hub. Until now, all CMSs had a back-end content hub that is more developer-centric. However, agile CMSs feature a user-centric content hub that focuses on the workflow of end users—marketers, writers, designers, campaign managers, etc.

• Collaboration and planning tools. Agile CMSs have more advanced planning and collaboration tools integrated within the system as compared to headless CMSs. For example, agile CMSs can allow users to provide feedback and conduct iterations within the platform.

• Adaptable development platform. Agile CMSs can easily adapt to your company's existing tech stack. For instance, you can integrate an agile CMS with your existing digital experience platform (DXP) and customer relationship management (CRM) software.

• Flexibility in content services. Agile CMSs eliminate the limitations of being compatible with only responsive websites. This specifically helps when you repurpose your existing content for different audiences, formats and channels.

Switching To Agile CMS

Having discussed the key benefits of an agile CMS, let's understand how you can prepare your organization for switching to agile solutions.

Here are the factors you should consider.

• Content architecture. Your content architecture is crucial for a successful CMS implementation. Review your existing content architecture on parameters like content strategy, modeling, workflow and DevOps, and determine whether an agile CMS could help you improve on these aspects.

• Content channels. Your content distribution channels are largely determined by the type of content you produce. For instance, videos and webinars would require different distribution channels as compared to publishing blogs, whitepapers and infographics. If you're a multichannel publisher, look for a CMS that's equipped with multichannel publishing features.

• Future content needs. Let's say that you're currently developing content for contemporary platforms like desktop sites, mobile sites and apps. You should also account for futuristic content requirements for platforms like metaverse, wearables, augmented reality (AR) and virtual reality (VR). Look for agile solutions that are not only omnichannel but also future-ready.

• Content monetization. Your CMS requirements may vary depending on your content monetization goals and approach. One approach is direct monetization strategies like subscriptions, display ads, affiliate marketing, and YouTube views and ads. The other approach is indirect—engaging in content marketing to acquire new customers. Identify the CMS that best suits your monetization approach.

Take the above factors into account before moving from your existing CMS to an agile CMS.

Furthermore, switching to an agile CMS may seem like a choice as of now, but the constant evolution in content creation and distribution can convert it into a need. Your business should be ready with an upgraded tech stack before the need arises.

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