SEO, Influencers And Good Content: How To Grow Your Company’s Online Presence
Carm Lyman is President of Lyman Agency . Getty We live in a digital world that em...
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Ready to test your marketing knowledge?
Take this quick quiz covering a dozen fundamental marketing terms. Then, share your results on social media and show off your marketing smarts.
Question 1/12
Which term describes the intentional alignment of content with marketing and business goals?
- Content Strategy
- Content Marketing
- Affiliate Marketing
- Marketing Strategy
Question 2/12
Which term refers to the total monetary value of retaining a single customer over their lifetime?
- Marketing Qualified Lead
- Share of Voice
- Customer Lifetime Value
- Attribution Modeling
Question 3/12
Which term describes the phases of the buying cycle from unawareness of a product all the way through to making an actual purchase?
- Marketing Funnel
- Marketing Process
- Sales Qualified Lead
- List Segmentation
Question 4/12
Which term refers to promoting a single message or campaign across multiple channels?
- Affiliate Marketing
- Cross-Channel Marketing
- Content Distribution
- Cross-Device Marketing
Question 5/12
Which term below is not considered part of the marketing mix?
- Price
- Place
- Promotion
- Publicity
Question 6/12
Which term describes …
How Adobe Is Leading With Compassion And Reimagining Marketing For The Post-Pandemic Future
In May 2020, a one-minute video tugged on the heartstrings of locked-down viewers all over the worl...
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