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What is HTML Email?

Dec 7, 2021
VISITOR_INFO1_LIVE YouTube Tries to estimate the users' bandwidth on pages with integrated YouTube videos. 179 days HTTP YSC YouTube Registers a unique ID to keep statistics of what videos from YouTube the user has seen. Session HTTP yt.innertube::nextId YouTube Registers a unique ID to keep statistics of what videos from YouTube the user has seen. Persistent HTML yt.innertube::requests YouTube Registers a unique ID to keep statistics of what videos from YouTube the user has seen. Persistent HTML yt-remote-cast-available YouTube Stores the user's video player preferences using embedded YouTube video Session HTML yt-remote-cast-installed YouTube Stores the user's video player preferences using embedded YouTube video Session HTML yt-remote-connected-devices YouTube Stores the user's video player preferences using embedded YouTube video Persistent HTML yt-remote-device-id YouTube Stores the user's video player preferences using embedded YouTube video Persistent HTML yt-remote-fast-check-period YouTube Stores the user's video player preferences using embedded YouTube video Session HTML yt-remote-session-app YouTube Stores the user's video player preferences using embedded YouTube video Session HTML yt-remote-session-name YouTube Stores the user's video player preferences using embedded YouTube video Session HTML MUID Microsoft Used widely by Microsoft as a unique user ID. The cookie enables user tracking by synchronising the ID across many Microsoft domains. 1 year HTTP GFE_RTT Google Used to implement the content through Google Docs. 1 day HTTP punchv-e-f Google Used to implement the content through Google Docs. Persistent HTML punchv-e-n Google Used to implement the content through Google Docs. Persistent HTML punchv-e-v Google Used to implement the content through Google Docs. Persistent HTML S Google Sets a unique ID for the session. This allows the website to obtain data on visitor behaviour for statistical purposes. 1 day HTTP IDE Google Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user. 1 year HTTP pagead/landing [x2] Google Collects data on visitor behaviour from multiple websites, in order to present more relevant advertisement - This also allows the website to limit the number of times that they are shown the same advertisement. Session Pixel test_cookie Google Used to check if the user's browser supports cookies. 1 day HTTP _fbp Envato Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. 3 months HTTP _gaexp [x2] Envato This cookie is used by Google Analytics to determine if the visitor is involved in their marketing experiments. 1 year HTTP _gcl_au [x2] Google Tag Manager Envato Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. 3 months HTTP _pin_unauth Pinterest Used by Pinterest to track the usage of services. 1 year HTTP _uetsid Microsoft Collects data on visitor behaviour from multiple websites, in order to present more relevant advertisement - This also allows the website to limit the number of times that they are shown the same advertisement. 1 day HTML _uetsid_exp Microsoft Contains the expiry-date for the cookie with corresponding name. Persistent HTML _uetvid Microsoft Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences. 1 year HTML _uetvid_exp Microsoft Contains the expiry-date for the cookie with corresponding name. Persistent HTML elementor Envato Used in context with the website's WordPress theme. The cookie allows the website owner to implement or change the website's content in real-time. Persistent HTML ads/ga-audiences Google Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor's online behaviour across websites. Session Pixel NID Google Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads. 6 months HTTP pagead/1p-user-list/# Google Tracks if the user has shown interest in specific products or events across multiple websites and detects how the user navigates between sites. This is used for measurement of advertisement efforts and facilitates payment of referral-fees between websites. Session Pixel _pinterest_ct_ua Pinterest Used by Pinterest to track the usage of services. 1 year HTTP _routing_id [x2] Pinterest Used by Pinterest to track the usage of services. Session HTTP v3 Pinterest Used by Pinterest to track the usage of services. Session Pixel _pinterest_sess Pinterest Necessary for the integration of Pinterest on the website. Pinterest.com provides an audio-visual service on the website. 1 year HTTP docs/common/netcheck.gif Google Pending Session Pixel WIDGET::local::assignments Soundcloud Used by audio-platform SoundCloud to implement, measure and improve their embedded content/service on the website - The collection of data also includes visitors’ interaction with embedded content/service. This can be used for statistics or marketing purposes. Persistent HTML vuid Vimeo Collects data on the user's visits to the website, such as which pages have been read. 2 years HTTP COMPASS Google Pending 1 day HTTP ssdspallvtc-dc2d73ab53429a25 Sitescout Pending 1 month HTTP RichHistory Twitter Pending Session HTML A1 Yahoo Pending Session HTTP A1S Yahoo Pending Session HTTP TDCPM The Trade Desk Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads. 1 year HTTP TDID The Trade Desk Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads. 1 year HTTP _cc_cc Lotame Collects statistical data related to the user's website visits, such as the number of visits, average time spent on the website and what pages have been loaded. The purpose is to segment the website's users according to factors such as demographics and geographical location, in order to enable media and marketing agencies to structure and understand their target groups to enable customised online advertising. Session HTTP client_token Gfycat Used to track the visitor's usage of GIFs - This serves for analytical and marketing purposes. Session HTML token_type Gfycat Registers data on visitors from multiple visits and on multiple websites. This information is used to measure the efficiency of advertisement on websites. Session HTML ljtrtbexp Sovrn Presents the user with relevant content and advertisement. The service is provided by third-party advertisement hubs, which facilitate real-time bidding for advertisers. 1 year HTTP google_adsense_settings [x10] Envato Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. Persistent HTML GoogleAdServingTest [x10] Envato Google Used to register what ads have been displayed to the user. Session HTTP cd Rubicon Project Registers anonymised user data, such as IP address, geographical location, visited websites, and what ads the user has clicked, with the purpose of optimising ad display based on the user's movement on websites that use the same ad network. Session HTTP khaos Rubicon Project Registers user data, such as IP address, geographical location, visited websites, and what ads the user has clicked, with the purpose of optimising ad display based on the user's movement on websites that use the same ad network. 1 year HTTP _abcd# Qzzr Pending Persistent HTML sync [x2] Adkernel Bidswitch Collects data on user behaviour and interaction in order to optimize the website and make advertisement on the website more relevant. Session Pixel alp_userid Alphonso Used to track the visitor across multiple devices including TV. This is done in order to re-target the visitor through multiple channels. 20 years HTTP _uid Freewheel Enables the visitor to share content from the website onto social media platforms or websites. 179 days HTTP cs LKQD This cookie is used to optimize ad relevance by collecting visitor data from multiple websites – this exchange of visitor data is normally provided by a third-party data-center or ad-exchange. Session Pixel lkqdid LKQD This cookie is used to collect information on a visitor. This information will become an ID string with information on a specific visitor – ID information strings can be used to target groups with similar preferences, or can be used by third-party domains or ad-exchanges. 1 year HTTP dspid MTC Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences. 1 year HTTP _rxuuid [x2] Rhythmone Unruly Sets a unique ID for the visitor, that allows third party advertisers to target the visitor with relevant advertisement. This pairing service is provided by third party advertisement hubs, which facilitates real-time bidding for advertisers. 1 year HTTP tuuid [x7] Improve Digital Admedo Bidswitch KPN scoota.co myvisualiq.net mfadsrvr.com Collects visitor data related to the user's visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded, with the purpose of displaying targeted ads. 3 months HTTP tuuid_lu [x7] Improve Digital Admedo Bidswitch KPN scoota.co myvisualiq.net mfadsrvr.com Contains a unique visitor ID, which allows Bidswitch.com to track the visitor across multiple websites. This allows Bidswitch to optimize advertisement relevance and ensure that the visitor does not see the same ads multiple times. 3 months HTTP sync TripleLift Detects whether partner data synchronization is functioning and currently running - This function sends user data between third-party advertisement companies for the purpose of targeted advertisements. 3 months HTTP tluid TripleLift This cookie is used to identify the visitor and optimize ad-relevance by collecting visitor data from multiple websites – this exchange of visitor data is normally provided by a third-party data-center or ad-exchange. 3 months HTTP C Adform Used to check if the user's browser supports cookies. 29 days HTTP uid [x4] Adform Amobee Criteo Oracle Registers a unique user ID that recognises the user's browser when visiting websites that use the same ad network. The purpose is to optimise display of ads based on the user's movements and various ad providers' bids for displaying user ads. 2 months HTTP UserID1 Adition This cookie is used to collect information on a visitor. This information will become an ID string with information on a specific visitor – ID information strings can be used to target groups with similar preferences, or can be used by third-party domains or ad-exchanges. 3 months HTTP anj Appnexus Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads. 3 months HTTP setuid Appnexus This cookie is set by the audience manager of the website to determine the time and frequencies of visitor data synchronization - cookie data synchronization is used to synchronize and gather visitor data from several websites. Session Pixel uuid2 Appnexus Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads. 3 months HTTP __aasi Pixalate Sets a unique ID for the visitor, that allows third party advertisers to target the visitor with relevant advertisement. This pairing service is provided by third party advertisement hubs, which facilitates real-time bidding for advertisers. Session HTTP __aast Pixalate Sets a unique ID for the visitor, that allows third party advertisers to target the visitor with relevant advertisement. This pairing service is provided by third party advertisement hubs, which facilitates real-time bidding for advertisers. Session HTTP __aavi Pixalate Sets a unique ID for the visitor, that allows third party advertisers to target the visitor with relevant advertisement. This pairing service is provided by third party advertisement hubs, which facilitates real-time bidding for advertisers. 2 years HTTP __aavt Pixalate Sets a unique ID for the visitor, that allows third party advertisers to target the visitor with relevant advertisement. This pairing service is provided by third party advertisement hubs, which facilitates real-time bidding for advertisers. 2 years HTTP uuid [x2] ads.avct.cloud Mediamath This cookie is used to optimize ad relevance by collecting visitor data from multiple websites – this exchange of visitor data is normally provided by a third-party data-center or ad-exchange. 1 year HTTP track/cmf/google The Trade Desk Presents the user with relevant content and advertisement. The service is provided by third-party advertisement hubs, which facilitate real-time bidding for advertisers. Session Pixel APID [x2] AOL Oath Collects information on user behaviour on multiple websites. This information is used in order to optimize the relevance of advertisement on the website. 1 year HTTP u [x2] Neustar RTB House Collects data on user visits to the website, such as what pages have been accessed. The registered data is used to categorise the user's interest and demographic profiles in terms of resales for targeted marketing. 1 year HTTP IDSYNC Oath Used to identify the visitor across visits and devices. This allows the website to present the visitor with relevant advertisement - The service is provided by third party advertisement hubs, which facilitate real-time bidding for advertisers. 1 year HTTP google_push Bidswitch Collects statistical data related to the user's website visits, such as the number of visits, average time spent on the website and what pages have been loaded. The purpose is to segment the website's users according to factors such as demographics and geographical location, in order to enable media and marketing agencies to structure and understand their target groups to enable customised online advertising. 1 day HTTP google_sync_status Bidswitch Sets a unique ID for the visitor, that allows third party advertisers to target the visitor with relevant advertisement. This pairing service is provided by third party advertisement hubs, which facilitates real-time bidding for advertisers. Session Pixel b Blis Collects statistical data related to the user's website visits, such as the number of visits, average time spent on the website and what pages have been loaded. The purpose is to segment the website's users according to factors such as demographics and geographical location, in order to enable media and marketing agencies to structure and understand their target groups to enable customised online advertising. 1 year HTTP bkdc Oracle Registers user data, such as IP address, geographical location, visited websites, and what ads the user has clicked, with the purpose of optimising ad display based on the user's movement on websites that use the same ad network. 179 days HTTP bkpa Oracle Presents the user with relevant content and advertisement. The service is provided by third-party advertisement hubs, which facilitate real-time bidding for advertisers. 179 days HTTP bku Oracle Registers anonymised user data, such as IP address, geographical location, visited websites, and what ads the user has clicked, with the purpose of optimising ad display based on the user's movement on websites that use the same ad network. 179 days HTTP CMID Casalemedia Collects visitor data related to the user's visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded, with the purpose of displaying targeted ads. 1 year HTTP CMPRO Casalemedia Collects data on visitor behaviour from multiple websites, in order to present more relevant advertisement - This also allows the website to limit the number of times that the visitor is shown the same advertisement. 3 months HTTP CMPS Casalemedia Collects visitor data related to the user's visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded, with the purpose of displaying targeted ads. 3 months HTTP CMRUM3 Casalemedia Collects visitor data related to the user's visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded, with the purpose of displaying targeted ads. 1 year HTTP CMST Casalemedia Collects visitor data related to the user's visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded, with the purpose of displaying targeted ads. 1 day HTTP rum Casalemedia Collects data related to the user's visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded, with the purpose of displaying targeted ads. Session Pixel cid_# Crimtan Collects unidentifiable data that is sent to an unidentifiable source. The source's identity is kept secret by the company, Whois Privacy Protection Service, Inc. 1 year HTTP cookies/google Delta Projects Presents the user with relevant content and advertisement. The service is provided by third-party advertisement hubs, which facilitate real-time bidding for advertisers. Session Pixel guid Delta Projects Used to generate statistical data on what pages the user has visited and how often an ad click leads either to a purchase or other actions on the advertiser's website. Session HTTP guid2 Delta Projects Tracks the individual sessions on the website, allowing the website to compile statistical data from multiple visits. This data can also be used to create leads for marketing purposes. 1 year HTTP DSID Google Used by Google DoubleClick for re-targeting, optimisation, reporting and attribution of online adverts. 1 day HTTP RUL Google Used by DoubleClick to determine whether website advertisement has been properly displayed - This is done to make their marketing efforts more efficient. 1 year HTTP event.png Doubleverify Registers a unique ID that identifies the user's device during return visits. Used for conversion tracking and to measure the efficacy of online ads. Session Pixel everest_g_v2 Adobe Inc Used for targeted ads and to document efficacy of each individual ad. 1 year HTTP tr Facebook Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. Session Pixel goog_pem_mod Google Used to send data to Google Analytics about the visitor's device and behavior. Tracks the visitor across devices and marketing channels. Persistent HTML google_auto_fc_cmp_setting Google Stores the user's cookie consent state for the current domain Persistent HTML google_experiment_mod# Google Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. Persistent HTML pagead/gen_204 Google Collects data on visitor behaviour from multiple websites, in order to present more relevant advertisement - This also allows the website to limit the number of times that they are shown the same advertisement. Session Pixel pcs/activeview Google Used by DoubleClick to determine whether website advertisement has been properly displayed - This is done to make their marketing efforts more efficient. Session Pixel _kuid_ Salesforce Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads. 179 days HTTP ljt_reader Sovrn Collects data related to reader interests, context, demographics and other information on behalf of the Lijit platform with the purpose of finding interested users on websites with related content. 1 year HTTP bcookie LinkedIn Used by the social networking service, LinkedIn, for tracking the use of embedded services. 2 years HTTP lidc LinkedIn Used by the social networking service, LinkedIn, for tracking the use of embedded services. 1 day HTTP cct tracking.m6r.eu Necessary for the shopping cart functionality on the website. 3 months HTTP id [x2] tracking.m6r.eu Xaxis Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads. 3 months HTTP mt_mop Mediamath Collects data on the user's visits to the website, such as what pages have been loaded. The registered data is used for targeted ads. 29 days HTTP mdata Xaxis Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads. 1 year HTTP ov Xaxis Presents the user with relevant content and advertisement. The service is provided by third-party advertisement hubs, which facilitate real-time bidding for advertisers. 1 year HTTP i Openx Registers anonymised user data, such as IP address, geographical location, visited websites, and what ads the user has clicked, with the purpose of optimising ad display based on the user's movement on websites that use the same ad network. 1 year HTTP w/1.0/sd Openx Registers data on visitors such as IP addresses, geographical location and advertisement interaction. This information is used optimize the advertisement on websites that make use of OpenX.net services. Session Pixel KADUSERCOOKIE Pubmatic Registers a unique ID that identifies the user's device during return visits across websites that use the same ad network. The ID is used to allow targeted ads. 3 months HTTP KTPCACOOKIE Pubmatic Registers a unique ID that identifies the user's device during return visits across websites that use the same ad network. The ID is used to allow targeted ads. 1 day HTTP dpixel Quantcast Collects data on user behaviour and interaction in order to optimize the website and make advertisement on the website more relevant. Session Pixel mc Quantcast Collects data on the user's visits to the website, such as what pages have been loaded. The registered data is used for targeted ads. 13 months HTTP 8lcfmzhxc8d6_uid The Reach Group Sets a unique ID for the visitor, that allows third party advertisers to target the visitor with relevant advertisement. This pairing service is provided by third party advertisement hubs, which facilitates real-time bidding for advertisers. 3 months HTTP cm Zeta Global Identifies if the cookie-data needs to be updated in the visitor's browser - This is determined through third-party ad-serving-companies. Session Pixel eud Zeta Global Registers user data, such as IP address, geographical location, visited websites, and what ads the user has clicked, with the purpose of optimising ad display based on the user's movement on websites that use the same ad network. 1 year HTTP euds Zeta Global Registers anonymised user data, such as IP address, geographical location, visited websites, and what ads the user has clicked, with the purpose of optimising ad display based on the user's movement on websites that use the same ad network. Session HTTP rud Zeta Global Registers user data, such as IP address, geographical location, visited websites, and what ads the user has clicked, with the purpose of optimising ad display based on the user's movement on websites that use the same ad network. 1 year HTTP ruds Zeta Global Registers user data, such as IP address, geographical location, visited websites, and what ads the user has clicked, with the purpose of optimising ad display based on the user's movement on websites that use the same ad network. Session HTTP smd Zeta Global Used to present the visitor with relevant content and advertisement - The service is provided by third party advertisement hubs, which facilitate real-time bidding for advertisers. 1 year HTTP dot.gif Google Presents the user with relevant content and advertisement. The service is provided by third-party advertisement hubs, which facilitate real-time bidding for advertisers. Session Pixel UID [x3] Scorecardresearch Cognitiv Freewheel Collects information of the user and his/her movement, such as timestamp for visits, most recently loaded pages and IP address. The data is used by the marketing research network, Scorecard Research, to analyse traffic patterns and carry out surveys to help their clients better understand the customer's preferences. 2 years HTTP ddm/trackimp/N5295.134426.GOOGLEDISPLAYNETWOR/B26506870.316961920;dc_pre Google Pending Session Pixel _kxcongstar_data Google Pending Persistent HTML kxcongstar_data Google Pending Persistent HTML r/imptrack Amobee Pending Session Pixel awpv# [x2] Awin Pending 2 days HTTP cshow.php [x2] Awin Pending Session Pixel ajs_group_id Segment Collects data on visitors. This information is used to assign visitors into segments, making website advertisement more efficient. Persistent HTML ajs_group_properties Segment Collects data on visitors. This information is used to assign visitors into segments, making website advertisement more efficient. Persistent HTML ajs_user_id Segment Collects data on visitors' preferences and behaviour on the website - This information is used make content and advertisement more relevant to the specific visitor. Persistent HTML ajs_user_traits Segment Collects data on visitors. This information is used to assign visitors into segments, making website advertisement more efficient. Persistent HTML __tld__ Segment Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences. Session HTTP ajs%3Acookies Segment Collects data on visitors. This information is used to assign visitors into segments, making website advertisement more efficient. 1 year HTTP ajs%3Atest Segment Collects data on visitors. This information is used to assign visitors into segments, making website advertisement more efficient. 1 year HTTP suid Simpli.fi Collects information on user preferences and/or interaction with web-campaign content - This is used on CRM-campaign-platform used by website owners for promoting events or products. 1 year HTTP suid_legacy Simpli.fi Collects information on user preferences and/or interaction with web-campaign content - This is used on CRM-campaign-platform used by website owners for promoting events or products. 1 year HTTP _ssuma Sitescout Presents the user with relevant content and advertisement. The service is provided by third-party advertisement hubs, which facilitate real-time bidding for advertisers. 29 days HTTP ssi Sitescout Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads. 1 year HTTP pid Smart Adserver Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads. 13 months HTTP zuuid Sportradar Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences. 1 year HTTP zuuid_lu Sportradar Sets a unique ID for the visitor, that allows third party advertisers to target the visitor with relevant advertisement. This pairing service is provided by third party advertisement hubs, which facilitates real-time bidding for advertisers. 1 year HTTP audience Spotx Used to determine whether the video-ads have been displayed correctly on the website - This is done to make video-ads more effective and ensure that the visitor is not shown the same ads more times than intended. The cookie also detects whether the visitor has any Do Not Track preferences. 1 year HTTP partner Spotx Used in context with video-advertisement. The cookie limits the number of times a user is shown the same advertisement. The cookie is also used to ensure relevance of the video-advertisement to the specific user. Session Pixel i/adsct Twitter The cookie is used by Twitter.com in order to determine the number of visitors accessing the website through twitter advertisement content. Session Pixel TapAd_3WAY_SYNCS Tapad Used for data-synchronization with advertisement networks. 2 months HTTP TapAd_DID Tapad Used to determine what type of devices (smartphones, tablets, computers, TVs etc.) is used by a user. 2 months HTTP TapAd_TS Tapad Used to determine what type of devices (smartphones, tablets, computers, TVs etc.) is used by a user. 2 months HTTP sync-his Videology Sets a unique ID for the visitor, that allows third party advertisers to target the visitor with relevant advertisement. This pairing service is provided by third party advertisement hubs, which facilitates real-time bidding for advertisers. 1 year HTTP tidal_ttid Videology Registers the ads provided by Videology that the user has seen and/or clicked. Used to generate a demographic profile of the user. 1 year HTTP _tracker Travel Audience Sets a unique ID for the visitor, that allows third party advertisers to target the visitor with relevant advertisement. This pairing service is provided by third party advertisement hubs, which facilitates real-time bidding for advertisers. 1 year HTTP fc Amobee Collects visitor data related to the user's visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded, with the purpose of displaying targeted ads. 179 days HTTP ANON_ID Exponential Collects data on user visits to the website, such as what pages have been accessed. The registered data is used to categorise the user's interest and demographic profiles in terms of resales for targeted marketing. 3 months HTTP ANON_ID_old Exponential Collects data about the user's visit to the site, such as the number of returning visits and which pages are read. The purpose is to deliver targeted ads. 3 months HTTP __gads Google Used to register what ads have been displayed to the user. 1 year HTTP z/i.match Exponential Presents the user with relevant content and advertisement. The service is provided by third-party advertisement hubs, which facilitate real-time bidding for advertisers. Session Pixel pxs Amobee Presents the user with relevant content and advertisement. The service is provided by third-party advertisement hubs, which facilitate real-time bidding for advertisers. 179 days HTTP r/cms/id/0/ddc/1/pid/18/uid Amobee Used to identify the visitor across visits and devices. This allows the website to present the visitor with relevant advertisement - The service is provided by third party advertisement hubs, which facilitate real-time bidding for advertisers. Session Pixel personalization_id Twitter This cookie is set by Twitter - The cookie allows the visitor to share content from the website onto their Twitter profile. 2 years HTTP ouuid_lu Optomaton Used in context with the "Ouuid" cookie in order to retarget the visitor with relevant ads or product promotions. 1 year HTTP matchgoogle Dataxu Regulates synchronisation of user identification and exchange of user data between various ad services. 29 days HTTP wfivefivec Dataxu Collects data on the user's visits to the website, such as what pages have been loaded. The registered data is used for targeted ads. 13 months HTTP A3 Oath Collects information on user behaviour on multiple websites. This information is used in order to optimize the relevance of advertisement on the website. 1 year HTTP APIDTS Oath Collects data on visitors' preferences and behaviour on the website - This information is used make content and advertisement more relevant to the specific visitor. 1 day HTTP B Oath Collects anonymous data related to the user's website visits, such as the number of visits, average time spent on the website and what pages have been loaded. The registered data is used to categorise the users' interest and demographical profiles with the purpose of customising the website content depending on the visitor. 1 year HTTP GUC Yahoo Registers a unique ID that identifies the user's device during return visits. Used for conversion tracking and to measure the efficacy of online ads. Session HTTP ytidb::LAST_RESULT_ENTRY_KEY YouTube Stores the user's video player preferences using embedded YouTube video Persistent HTML lv_# Adition Pending 1 day HTTP _abcde# Qzzr Pending Persistent HTML syncdata_# Xaxis Pending 9 days HTTP mts_id MTC Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences. 3600 days HTTP mts_id_last_sync MTC Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences. 3600 days HTTP sync/dds Openx This cookie is set by the audience manager of the website to determine the time and frequencies of visitor data synchronization - cookie data synchronization is used to synchronize and gather visitor data from several websites. Session Pixel KRTBCOOKIE_# Pubmatic Registers a unique ID that identifies the user's device during return visits across websites that use the same ad network. The ID is used to allow targeted ads. 29 days HTTP PUBMDCID Pubmatic Registers a unique ID that identifies the user's device during return visits across websites that use the same ad network. The ID is used to allow targeted ads. 3 months HTTP ddm/trackimp/N5295.3368690DISCOVERYNETWORK/B26506870.316970752;dc_pre Google Pending Session Pixel sr# LKQD Pending 1 year HTTP CMDD Casalemedia Collects visitor data related to the user's visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded, with the purpose of displaying targeted ads. 1 day HTTP TPC Adform Used to check if the user's browser supports cookies. 6 days HTTP AWSESS [x2] Awin Collects data on visitor behaviour from multiple websites, in order to present more relevant advertisement - This also allows the website to limit the number of times that they are shown the same advertisement. Session HTTP _cc_aud Lotame Collects statistical data related to the user's website visits, such as the number of visits, average time spent on the website and what pages have been loaded. The purpose is to segment the website's users according to factors such as demographics and geographical location, in order to enable media and marketing agencies to structure and understand their target groups to enable customised online advertising. 269 days HTTP _cc_dc Lotame Collects statistical data related to the user's website visits, such as the number of visits, average time spent on the website and what pages have been loaded. The purpose is to segment the website's users according to factors such as demographics and geographical location, in order to enable media and marketing agencies to structure and understand their target groups to enable customised online advertising. 269 days HTTP _cc_id Lotame Collects statistical data related to the user's website visits, such as the number of visits, average time spent on the website and what pages have been loaded. The purpose is to segment the website's users according to factors such as demographics and geographical location, in order to enable media and marketing agencies to structure and understand their target groups to enable customised online advertising. 269 days HTTP trscj Medialead Used to identify the visitor across visits and devices. This allows the website to present the visitor with relevant advertisement - The service is provided by third party advertisement hubs, which facilitate real-time bidding for advertisers. 1 year HTTP p2 Owneriq Determines whether the user is new or returning, in order to display relevant ads by matching preferences from potential earlier visits. 9 days HTTP si Owneriq Regulates synchronisation of user identification and exchange of user data between various ad services. 2 years HTTP DTU Microsoft Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences. 2 years HTTP p2 Scorecardresearch Registers user data, such as IP address, geographical location, visited websites, and what ads the user has clicked, with the purpose of optimising ad display based on the user's movement on websites that use the same ad network. Session Pixel i.match Exponential Presents the user with relevant content and advertisement. The service is provided by third-party advertisement hubs, which facilitate real-time bidding for advertisers. Session Pixel ddm/trackimp/N297201.3159GOOGLE/B22989695.251746107;dc_pre Google Pending Session Pixel auid Acuity Registers a unique user ID that recognises the user's browser when visiting websites that show ads from the same ad network. The cookie is used to collect statistical data of the visitor's movements and to generate targeted ads. 1 year HTTP aum Acuity Collects data on user behaviour and interaction in order to optimize the website and make advertisement on the website more relevant. 1 year HTTP av-mid AntVoice Presents the user with relevant content and advertisement. The service is provided by third-party advertisement hubs, which facilitate real-time bidding for advertisers. 402 days HTTP av-tp-bsw AntVoice Presents the user with relevant content and advertisement. The service is provided by third-party advertisement hubs, which facilitate real-time bidding for advertisers. 1 day HTTP outbrain_cid_fetch Envato Collects data on the user’s navigation and behavior on the website. This is used to compile statistical reports and heatmaps for the website owner. 1 day HTTP _auid Appier Identifies all devices the user uses with the purpose of displaying targeted ads on all devices. 1 year HTTP EQUser E Works Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads. 3 months HTTP bsw_uid mfadsrvr.com Used to identify the visitor across visits and devices. This allows the website to present the visitor with relevant advertisement - The service is provided by third party advertisement hubs, which facilitate real-time bidding for advertisers. 2 years HTTP smxrbc Smadex Presents the user with relevant content and advertisement. The service is provided by third-party advertisement hubs, which facilitate real-time bidding for advertisers. 29 days HTTP smxtrack Smadex Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences. 1 year HTTP SOSYNC Supership This cookie is set by the audience manager of the website to determine the time and frequencies of visitor data synchronization - cookie data synchronization is used to synchronize and gather visitor data from several websites. 2 years HTTP matchcasale Dataxu Collects data on the user's visits to the website, such as what pages have been loaded. The registered data is used for targeted ads. 29 days HTTP matchrubicon Dataxu Used to synchronise data for targeted ads with third party systems. 29 days HTTP ccpa Pulsepoint Pending 29 days HTTP _auth_key Wistia Pending Session HTTP _w_session Wistia Pending 13 days HTTP cc c.bannerflow.net Registers data on visitors from multiple visits and on multiple websites. This information is used to measure the efficiency of advertisement on websites. 29 days HTTP n_one neural40.cdnwebcloud.com Collects information on user preferences and/or interaction with web-campaign content - This is used on CRM-campaign-platform used by website owners for promoting events or products. 1 year HTTP pd Openx Collects information on user behaviour on multiple websites. This information is used in order to optimize the relevance of advertisement on the website. 14 days HTTP csync Smart Adserver Optimises ad display based on the user's movement combined and various advertiser bids for displaying user ads. 13 months HTTP atbgdid Atriba Collects statistics on the visitor's visits to the website, such as the number of visits, average time spent on the website and what pages have been read. 2 years HTTP redir Smart Adserver Presents the user with relevant content and advertisement. The service is provided by third-party advertisement hubs, which facilitate real-time bidding for advertisers. Session Pixel TestIfCookieP Smart Adserver Identifies new users and generates a unique ID for each user. 13 months HTTP adfserve track.seadform.net Presents the user with relevant content and advertisement. The service is provided by third-party advertisement hubs, which facilitate real-time bidding for advertisers. Session Pixel w/1.0/cm Openx Pending Session Pixel uid-bp-# Freewheel Pending 29 days HTTP um Improve Digital Registers the visitor's behavior on social media - can be used to optimize ad-relevance and general targeting. 3 months HTTP umeh Improve Digital Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences. 3 months HTTP na_id Oracle Used to recognize the visitor upon re-entry. This allows the website to register the visitor’s behaviour and facilitate the social sharing function provided by Addthis.com. 1 year HTTP ouid Oracle Sets an ID-string for the specific visitor. This is used to recognize the visitor upon re-entry. This allows the website to register the visitor’s behaviour and facilitate the social media sharing function provided by Addthis.com. 1 year HTTP fid Wideorbit Collects data on the user's visits to the website, such as what pages have been loaded. The registered data is used for targeted ads. 2 months HTTP UM1 Wideorbit Collects data on the user's visits to the website, such as what pages have been loaded. The registered data is used for targeted ads. 2 months HTTP vi Wideorbit Collects data on the user's visits to the website, such as what pages have been loaded. The registered data is used for targeted ads. 2 months HTTP __io_cid Beachfront Used in conjunction with video-advertisement - Detects where on the website the video-advertisements should be displayed. 1 year HTTP bito Beeswax Sets a unique ID for the visitor, that allows third party advertisers to target the visitor with relevant advertisement. This pairing service is provided by third party advertisement hubs, which facilitates real-time bidding for advertisers. 1 year HTTP bitoIsSecure Beeswax Presents the user with relevant content and advertisement. The service is provided by third-party advertisement hubs, which facilitate real-time bidding for advertisers. 1 year HTTP fbssls_ Envato Collects data on the visitor’s use of the comment system on the website, and what blogs/articles the visitor has read. This can be used for marketing purposes. Session HTML demdex Adobe Inc Via a unique ID that is used for semantic content analysis, the user's navigation on the website is registered and linked to offline data from surveys and similar registrations to display targeted ads. 179 days HTTP dpm Adobe Sets a unique ID for the visitor, that allows third party advertisers to target the visitor with relevant advertisement. This pairing service is provided by third party advertisement hubs, which facilitates real-time bidding for advertisers. 179 days HTTP ssh mfadsrvr.com Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences. 2 years HTTP KCCH Pubmatic Registers if the PubMatic partner-cookie has been set in the user's browser. 1 day HTTP sa-user-id Stackadapt Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences. 1 year HTTP sa-user-id-v2 Stackadapt Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences. 1 year HTTP ckid yieldoptimizer.com Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences. 1 year HTTP cktst yieldoptimizer.com Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences. 1 year HTTP fbh0 yieldoptimizer.com Collects data on visitor behaviour from multiple websites, in order to present more relevant advertisement - This also allows the website to limit the number of times that they are shown the same advertisement. 1 year HTTP gcma yieldoptimizer.com Collects data on visitor behaviour from multiple websites, in order to present more relevant advertisement - This also allows the website to limit the number of times that they are shown the same advertisement. 1 year HTTP ph yieldoptimizer.com Collects data on visitor behaviour from multiple websites, in order to present more relevant advertisement - This also allows the website to limit the number of times that they are shown the same advertisement. 1 year HTTP rmxc yieldoptimizer.com Collects information on user behaviour on multiple websites. This information is used in order to optimize the relevance of advertisement on the website. 1 year HTTP #_uid Neory Pending 3 months HTTP __#_cid Beachfront Pending 1 year HTTP data-tl Media.net Pending 1 year HTTP matchtriplelift Dataxu Pending 29 days HTTP __uu Hurra Communications Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads. 1 year HTTP tt_viewer Teads Used in context with video-advertisement. The cookie limits the number of times a user is shown the same advertisement. The cookie is also used to ensure relevance of the video-advertisement to the specific user. 1 year HTTP

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