When do Boxing Day 2021 sales start in the UK and what are the best deals this year?

Dec 24, 2021

For some of us, Christmas Day is the most highly anticipated day of the year – with millions of people waking up at the crack of dawn to see what Santa left them, stick the turkey in the oven and pop open a bottle of champagne for breakfast.

For others, it’s Boxing Day that takes centre stage. And while you may still be waking up in the dark, it won’t be Santa bringing the festive cheer but some of our favourite retailers in the Boxing Day sales – Amazon, Currys, Argos and John Lewis and Partners, we’re looking at you.

If you’ve got some Christmas money you just can’t wait to spend this may be the perfect excuse. So, whether you’re after a new bedside table to house all your new goodies, a weighted blanket to soothe anxiety from a day spent with your entire family, or a sparkly top for that New Years Eve party, then it may be worth taking a peek at some of best deals on offer.

As always, we’ll be on hand to find you the hottest offers as they drop but you don’t have to wait until 26 December to bag yourself a bargain as a number of retailers have already kicked things off, including Boots, AO, Asos, Simba, Harrods and more. For now, read on for everything you need to know about this year’s event and to shop the best early offers.

Read more:

Boxing Day quick UK retailer links:

Boxing Day 2021 and January sales: when will they start?

As we all know, Boxing Day lands on the 26 December every year. And, unlike Black Friday or other seasonal sales, the majority of retailers do stick quite rigidly to the festive date when discounting products.

Traditionally Boxing Day sales took place mainly in-store, with keen shoppers lining the streets from the early hours of the morning, or even camping overnight. But, thanks to the online shopping boom, you can bag your bargains from the comfort of your sofa this year with key online retailers all expected to take part.

While we’re still waiting for each retailer to officially announce their Boxing Day plans, those who just can’t wait to spend their Christmas cash will be pleased to learn that some brands have already launched their end of season sales including Amazon, Very, Boots, AO, Asos and JD Sports to name a few.

When will the Boxing Day sales end and the January sales begin?

Bringing you some more good news, the Boxing Day sales more often than not now merge with the January sales, meaning the discounts can last for days, weeks or even the full month depending on the retailer.

While the wording may change from Boxing Day sales to January sales around the end of December, and there’s always the possibility of more products being added throughout the month, essentially the two are the same with retailers shifting their leftover stock from 2021 to make way for the new year pieces.

Why do they call it Boxing Day?

While the sales are a great addition to the Boxing Day celebrations, of course, there’s a lot more to the 26 December than just bagging a bargain.

The name Boxing Day stems back to the 1800s when Queen Victoria ruled the country and the rich would box up gifts or money for their maids, chefs and housekeepers who would have the day off to spend with their families. The church also got involved, handing out collected money to those in need on Boxing Day. It all sounds very Bridgerton-esque to us!

Is Boxing Day only in the UK?

Just like Christmas Day, Boxing Day is celebrated all over the world in different ways.

Here in the UK some of us treat it as a second Christmas Day reserved for the other side of the family, others can’t wait to get our hands on a turkey sandwich and cold roast potatoes, and another load cram into football stadiums for those highly anticipated matches (Covid dependant of course).

Cross over to Ireland, Poland, Italy, Austria and a handful more Christian dominated countries and you’ll hear of St Stephens Day, and go even further afield to Australia, New Zealand and Canada and Boxing Day will be back on the cards.

What to expect in the Boxing Day and January sales

Last year we were treated to a whole host of amazing discounts on everything from tech to fashion to home appliances.

Highlights included the then only one-year-old Apple AirPods with charging case, dropping from £159 to £124.49 (£119, Very.co.uk), the ghd curve creative curl wand at £108.99 (£129, Amazon.co.uk) and the AEG prosteam technology L7FEC146R 10kg washing machine reduced to a very impressive £599 (£849, Ao.com).

We’re expecting similar price cuts this year, and have our eye on coveted items including the Nintendo Switch, Shark vacuums, Dyson hair tools and iPhones.

The best pre-Boxing Day sales

Apple AirPods pro with MagSafe charging case, 2021: Was £239, now £187, Amazon.co.uk

(Apple )

“The AirPods pro are a high-end pair of earphones that are difficult to find much fault in,” said our writer when we reviewed Apple’s latest earbuds back in May. And now you can pick them up with more than 20 per cent off. These were the most comfortable earbuds we tried, and they have active noise cancellation, better battery life and much-improved sound quality compared to their predecessors. Our reviewer added: “If you’re a member of the iOS family, the AirPods pros are the best in-ear earphones you can get on the market, and will continue to be until Apple decides to release a successor.” It’s rare to find Apple products in sale, so make sure you don’t miss out.

Buy now

Amazon Echo dot, 4th generation: Was £49.99, now £28.99, Amazon.co.uk


Chances are you’ve seen one of these Alexa devices in action – and that’s because they’re just so good – so now’s the time to join the party. Promising crisp vocals and balanced bass, you can use it to listen to music and the radio while also controlling your entertainment by asking it to play tunes, podcasts and audiobooks from streaming services. The device earned a spot in our round-up of the best smart speakers, with our reviewer saying Alexa is “easy to set up, simple to navigate and the speakers themselves are of a high quality”.

Buy now

Charlotte Tilbury magic serum secrets: Was £45, now £31.50, Spacenk.com


We’re big fans of Charlotte Tilbury here at IndyBest and this set allows you to try the brand’s skincare. Its magic serum received high praise when we reviewed it, with our writer noting that it’s “silky, lightweight and not at all oily”, and has been created to “completely rejuvenate your face, offering visibly younger skin with daily use”. They also found that their skin “was left glowing, and it also showed a significant improvement in texture”. The lip oil, meanwhile, is said to provide instant hydration.

Buy now

Apple MacBook pro, 13in 2020 touch bar, space grey: Was £1,999, now £1,699, Johnlewis.com

(John Lewis Partners)

Offers on Apple products tend to be few and far between, so this discount on Apple’s 2020 MacBook pro model is worth your attention. Currently reduced by £300, the 13in device boasts a speedy 10th-gen Intel core i5 processor, 16GB of RAM and 1TB storage for all your files and media, as well as a touch bar and touch ID button. John Lewis Partners is also offering up to £450 off the model and three months of Apple TV if you trade in your old Macbook.

Buy now

(Currys )

Fitbit’s versa model is among its most successful and it’s easy to see why, with the third iteration of the range offering everything you’d want from an everyday smartwatch and fitness tracker. “This is the smartwatch for fitness-focused users that still want a good-looking, contemporary-styled product with enough smart features to help in everyday life,” praised our reviewer. And while the versa 3 definitely has its main focus on the fitness market, there’s also heavy investment in general wellness through ECG, sleep and blood-oxygen saturation sensors.

Buy now

Ninja foodi multi-cooker, 7-in-1, 6L: Was £199.99, now £149.99, Amazon.co.uk


When it comes to cooking, Ninja knows a thing or two. And while we haven’t reviewed this exact model, we’ve always been impressed by Ninja’s products. The foodi max (£229.99, Ninjakitchen.co.uk) featured in our round-up of the best pressure cookers and received high praise from our reviewer. “It was the only pressure cooker we tested that included a built-in air fryer, perfect for rustling up crispy chips, quickly blasting frozen fish fingers for the kids or browning a roast chicken prepared in the pressure cooker,” they said. This model may have a slightly smaller capacity than the foodi max, but with £50 off right now, it also has a much more purse-friendly price tag. And considering it’s only missing two functions against the 9-in-1 version, we still think it’s a worthy investment.

Buy now

Apple AirPods, 3rd gen: Was £169, now £157, Very.co.uk


The third generation AirPods might lack some of the features of the AirPods pro, such as active noise cancellation, but they strike the perfect balance between comfort, function and audio quality.

In our AirPods 3 review, our tester noted that they were a “very big step up from the second generation model”, adding that the “improved audio is noticeable, especially with spatial audio and the new shape”. It’s rare to find a deal on the all-new AirPods, so grab this discount while you can.

Buy now


We’ve said it before, we’ll say it again, Simba is a brand to know when it comes to comfortable mattresses. When we reviewed the hybrid pro model, our tester said that this particular one is thick and deluxe. They also noted that it’s “the kind of mattress you’d sleep on in a boutique hotel where you wake up thinking: ‘I have to get one of these’“. It features shock absorption, so you won’t annoy your partner if you roll around a lot in your sleep and it’s “exceptional at keeping sweat at bay”. With such rave reviews and 36 per cent off, it’s a no brainer.

Buy now

Bobbi Brown golden glow favourites gift set: Was £40, now £26.66, Boots.com


As we enter 2022, there’s no better way to add a little extra glam to your make-up look than with this Bobbi Brown set. It includes the brand’s bestselling mascara, a moisturising balm and a cream shadow stick. The latter landed a spot in our guide to the best eyeshadow sticks, with our writer noting that it “feels creamy and nourishing on the lid, without feeling too heavy”. While the mascara was included in our guide to the best and praised for its “long-wearing, flake- and smudge-free formula”. All in all, this set is a sure-fire way to feel glam in January and beyond.

Buy now

Dyson V10 animal extra vacuum cleaner: Was £399.99, now £299.99, Johnlewis.com

( John Lewis )

Make light work of your floors with Dyson’s V10. While it may not be the newest model, the design is just as slick, stylish and bang on the money as the brand’s more recent launches. Rated the best for big families in our guide to the best cordless vacuum cleaners, our reviewer said: “It’s easy to move along carpets and wooden floors, while the max setting has incredible suction. As the name suggests, it’s great for picking up animal hair from carpets and upholstery – and we found its direct-drive cleaner head best for this job.” They also loved that it didn’t distract pets and that is proved easy to charge, by either plugging it in or keeping it attached to the wall mount when not in use.

Buy now


Thanks to Currys you can now save more than 50 per cent on the Google nest mini smart speaker that seriously impressed our reviewer in our round-up of the best smart speakers. “This is a case of a good thing coming in a small package,” they said. “The nest mini is small – it fits in the palm of your hand – but produces strong sound and clear voice responses. This would fit seamlessly into almost any home and perform admirably.” For just £18, it’s difficult to find anything that can touch it.

Buy now

Marc Jacobs daisy eau so fresh eau de toilette 75ml gift set: Was £70, now £46.66, Boots.com


With a blend of grapefruit, wild rose and cedarwood, this perfume has a soft floral scent and is sure to transport you to a hot summer’s day. The gift set also includes a body lotion and shower gel, making it the perfect package for someone’s birthday. Better still, it has 34 per cent off right now.

Buy now

Amazon Fire stick lite with Alexa voice remote lite: Was £29.99, now £14.99, Amazon.co.uk


The Amazon Fire stick lite is the most affordable TV stick that Amazon has on offer. With 50 per cent off, the device comes with an Alexa voice note remote, plus thousands of apps and channels including BBC iPlayer, Disney+ and Netflix. It’s also simple to set up – just plug this nifty Fire stick into the back of your TV and let the binging session commence.

Buy now



Online fashion retailer Asos has got a head start on its Boxing Day sale by offering up to 70 per cent off across selected styles, including dresses and tops, jeans, shoes and accessories. The discounts are also available across menswear, gifts and beauty too, making it ideal for anyone who is yet to complete their Christmas shopping list. You’ll need to be quick though, as if you want your items delivered in time for the big day, you’ll need to order by 23 December before the website cut-off, using next day delivery.

Visit Asos.com now

Lego technic Land Rover defender 42110: Was £160, now £120, Argos.co.uk


You can save 25 per cent on Lego’s technic Land Rover kit at Argos right now. Described as an “advanced set”, it is packed with authentic-looking features, such as a four-speed gear box, six-cylinder engine beneath the bonnet and a working steering wheel so you can see the car in action. Whether you’re looking for a new hobby, a gift for a Land Rover enthusiast, or fans of classic collectible model cars, the set is sure to deliver a rewarding build experience, with a whopping 2,573 pieces to get through.

Buy now



AllSaints is a brand to know when it comes to wardrobe heroes, and its sales are not to be missed – it’s currently offering 20 per cent off everything. At the top of our wishlist is the balfern leather jacket (was £399, now £255.12, Allsaints.com), which was named best buy in our guide to the best women’s leather jackets. Our writer noted that “it’s made from a soft leather and is finished with the typical silver hardware you’d expect from a biker jacket”. They added that “you simply cannot beat AllSaints’s craftsmanship and style, making this a standout purchase you won’t regret”.

Visit Allsaints.com now


This entry-level 4K television uses an LED display that produces a vibrant colour palette and a dynamic contrast ratio. It has Alexa built-in, so you can change the channel with your voice, making it ideal if you frequently lose your remote control. And with a 43in display, it’s a great size for watching all your favourite films and TV series.

Buy now


If you’re looking to save on your sex tech, Lovehoney has come to the rescue with up to 60 per cent off everything. This toy landed a spot in our guide to the best vibrators, with our writer noting that it’s “almost silent, beautifully designed, and pretty much guaranteed to hit the spot”. “If you’ve struggled to achieve multiple orgasms before, this might well be the answer,” they said. It will prove a great investment, especially now that it has 40 per cent off.

Buy now

‘Fifa 22’ for Xbox one: Was £59, now £35, Ao.com


EA dropped the good news of the new edition, plus the official reveal trailer, just hours ahead of the Euros final back in July, while also confirming a number of new gameplay features including “hypermotion” technology, described by the EA as “the biggest animation refresh in Fifa history”. There’s also a brand new goalkeeper system and highly anticipated updates including player “humanisation”, composed ball control, new attacking tactics, real-world data, an option for explosive sprints, attacking tactics and over 100 of football’s all-time giants, meaning the latest edition of Fifa may just be the best yet. And you can save £24 on the game right now.

Buy now



Sound the fashion alarm: the Swedish high street giant has already kicked off its sale with up to 50 per cent off every category, including womenswear, menswear, childrenswear, home and beauty. While the discounts have started ahead of Christmas, 20 December is the last day to place your orders to guarantee delivery in time for the big day, so you’ll need to be quick.

Visit Hm.com now

Le Creuset cast iron round casserole dish, 30cm: Was £330, now £264, Harrods.com

(Le Creuset )

With £66 off, this dish is quite the steal if you’re looking to up your kitchenware game, or add to a much-loved collection. A very similar oval-shaped dish won the best buy in our round-up of the best casserole dishes. Our reviewer said: “It’s an obvious choice for casseroles and soups of course, but this dish has also become our go-to when roasting meat for a super-succulent Sunday roast.” Also adding that “we were most impressed by its weight though, which was noticeably lighter than all the other cast-iron dishes we tested”.

Buy now

New Look

(New Look)

Enjoy up to 60 per cent off on a wide range of women’s, men’s and children’s clothing and accessories in New Look’s end of season sale, which is expected to continue after Christmas, with further lines added.

Visit Newlook.com now

Voucher codes

For discounts on festive fashion ahead of the sales, try the links below:

Read more on Boxing Day 2021

Amazon Boxing Day sale 2021 – the price cuts to expect on Nintendo Switch, Echo dot speakers, TVs and more

Best Boxing Day mattress deals – rest easy with early discounts from the likes of Emma, Simba and Otty

Best tech deals Boxing Day 2021 – whether it’s a new phone contract or noise-cancelling headphones, you’ll find the best deals here

IndyBest product reviews are unbiased, independent advice you can trust. On some occasions, we earn revenue if you click the links and buy the products, but we never allow this to bias our coverage. The reviews are compiled through a mix of expert opinion and real-world testing.

Related Posts